curating a premium CANNABIS EXPERIENCE
PACKAGING DESIGN EXPLORATION & REFINEMENT | Brand applications | BRAND GUIDELINES
Fluresh was looking to launch a premium cannabis brand and boutique dispensary in Michigan, primarily targeting newer cannabis users. The goal was to help consumers who were seeking brands that felt trustworthy and knowledgeable, but weren’t in the medical space, and brands that could provide clear, curated information without overwhelming users with minute details. The brand design brings together stylish, alluring patterns, designed to subtly nod to the diverse types of experiences and moods the consumers might expect from the specific strains, and curated, minimal typography that provides only the information you need. Touches of copper, and black & white photography, integrate with the more magnetic patterns to maintain a balance of sophistication and lightheartedness that catches the eye when on display.
concept exploration
FINAL DESIGN
BRAND APPLICATIONS
dispensary
DISPENSARY DESIGNED BY GH+A DESIGN STUDIOS
brand guidelines
Client: Fluresh | Agency: Dan Walter Design | Director: Dan Walter