CAPTURING A REVOLUTIONARY SPIRIT

concept development • DESIGN DIRECTION • logo • packaging • design applications

Inspired by and named for a gang of badass women who grabbed their weapons to fight alongside the men for freedom, this Mezcal brand celebrates the revolutionary spirit of Las Adelitas and Mezcal itself. The design mixes the historical legacy of these strong women with bold modern elements for impact and relevance in today's world. The multiple tiers of products bring depth to both the brand as well as to the stories of the women themselves, highlighting individuals and their accomplishments across the products. 

DESIGN INSPIRATION BOARD

FINAL BRANDMARK & PACKAGING

BRAND APPLICATIONS

Agency: Webb deVlam  |  Design Support: Vincci Fung