HELPING A BRAND TELL ITS AUTHENTIC STORY

LOGO • PORTFOLIO MAP • packaging design & EXTENSION • BRAND STANDARDS

Organic Valley is a large co-op of farmers across the country who have been pioneers of the organic movement for over 25 years, but their packaging was seen as disjointed, cold, and generic. The redesign celebrates the brand's authenticity and passion, helps tell the real stories of their farmer-owners, and celebrates their commitment to the highest standards of farm, health, and family.

strategic design territories for research

design exploration

post-research refinement

portfolio map

final brandmark

final packaging

product extension

Premium line

brand standards

the best part

Client: Organic Valley  |  Agency: Webb deVlam  |  Creative Director: Dan Walter  |  Logo Illustration: Steven Noble