JUSTIN TIMBERLAKE TEQUILA, REMIXED

brandmark  |  design exploration & refinement  |  brand applications

901, Justin Timberlake’s tequila brand, was in need of a makeover. After being acquired by Beam Suntory, the Sauza branding needed to be added, and the design needed a bit of polish. The brand is named for 9:01, the time when the night really gets going, and is also a nod to his Memphis roots. A wide range of far out options were explored, but ultimately the redesign stayed relatively close-in to its original look, but now with a bit more style and detail.

concept exploration

FINAL DESIGN

BRAND APPLICATIONS

Client: Beam Suntory  |  Agency: Webb deVlam  |  Directors: Dan Walter, Jennifer Garcia