ELEVATING DELICIOUSNESS

PORTFOLIO STRATEGY • PHOTO GUIDELINES  • packaging DESIGN

Simple Mills, a leader in the gluten free space, was looking to appeal more broadly to an audience of health-conscious consumers and highlight the quality of their products. Their current packs were cluttered with callouts and benefits that pulled focus away from what really matters — the real, simple food. The redesign amplifies and elevates deliciousness by bringing authentic, bright food photography front and center, treating each product individually to maximize its flavor appeal, and simplifying messaging to key statements only. The typography is contemporary yet inviting, and the logo was modernized to maximize legibility while maintaining a personal touch.

schematics

FINAL DESIGN

photography guidelines

Client: Simple Mills  |  Agency: Dan Walter Design  |  Director: Dan Walter