BRINGING paint personalization ACROSS THE POND

PACKAGING DESIGN • RETAIL ENVIRONMENT • BRAND APPLICATIONS

While custom-mixed paint is common in the US, it was a relatively foreign concept in the UK. Valspar wanted to open people up to their millions of colors, allowing them to find the perfect color for them. Through packaging design and a custom in-store Colour Centre, Valspar urged people to "see yourself in colour." The introduction of the Colour Centre resulted in a 112% increase in tinted paint sales without any advertising. 

initial concepts & refinement

final design

in-store environment

website homepage

winner of DBA Design effectiveness award 2013

Client: Valspar  |  Agency: Webb deVlam  |  Design Director: Michael Allen